Knowledge Base Center

Consent withdrawal

Consent withdrawal is simply when users change their minds about a data processing activity and withdraw their consent. This opt-out mechanism is an extension of the opt-in method.

Essentially, users who have previously given their consent (“opted-in”) to a particular activity can withdraw that consent (“opt-out”) anytime they wish.

A typical example is the “unsubscribe” link or button you’ve likely seen at the bottom of email newsletters you previously subscribed to.